Nivea – worst time for an itch

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Nivea : in the middle of the Mont-Blanc massif

A collaboration between Nivea and film maker Seb Montaz lead to a serie of small videos clips : Tancrède Melet highlining, Antoine Moineville mountaineering and Vivian Bruchez steep skiing. The advert campaign was about the worst time for an itch.

 

Antoine mountaineering

Tancrede solo highlining above a crevasse